Video is everywhere, and for good reason: a whopping 91% of consumers want to see more video marketing from online brands in 2023.
Real estate marketing isn’t exempt, either: NAR’s 2022 Profile of Home Buyers and Sellers found that 40% of all home buyers used an online video site as a source of information in their home search.
To stay competitive, reach new audiences, and educate consumers online, agents need to start using video in their real estate marketing. Don’t worry, it’s easier than you think.
How to Get Started with Video
Smartphones have made video creation easier and more accessible than ever. And with the format of video dominating all major social media channels, as well as consumer behavior, it’s clear video marketing is something you just can’t skip when it comes to your marketing strategy.
You don’t have to be an aspiring screenwriter or director to get started with using video in your real estate marketing.
First, Tap Into the Power of ChatGPT
We’ve sung the praises of this incredible artificial intelligence chatbot before, and we’re doing it again.
It can be tough to come up with a variety of fresh, new ideas for video marketing — especially when you’re just getting started. And with a million tasks in a single work week, it can also be tough to find the time to storyboard or plan what you want to film.
Outsource the creative ideation to ChatGPT. Simply prompt the tool as follows:
Please give me [number] ideas for video marketing I can do as a real estate agent.
You can also get more specific to what types of videos you want to create, or with what tools:
Please give me [number] ideas for Instagram videos I can film on my smartphone as a real estate agent for marketing.
Take a look at what the chatbot provides you, pick your top selection of videos to make, and get ready to roll the camera.
Our 5 Tips for Using Video in Your Real Estate Marketing
Now that you’re prepped with video ideas in-hand, here are 5 of our top tips to start using video as part of your marketing efforts.
#1. Prioritize Your Must-Have Videos First
Do you have a new listing you’re eager to share? Did the clients you just successfully helped by their first home agree to share a testimonial? Are you an expert in a specific real estate topic — and you want the world to know it?
Prioritize these videos first. Because they’re timely, you want to strike while the iron’s hot. Create a schedule and plan to record these videos, and continue on with the rest of our tips to see how to make these videos work for you.
#2. Download the Right Apps
Video marketing gets easier and easier: there’s countless apps available to download on your smartphone that allow you to edit your videos quickly and at a high caliber of quality.
Built specifically for real estate video creation, Animoto allows you to create pro-level, real estate-specific videos in minutes. The app has an easy-to-use drag-and-drop interface, templates, and access to their Getty Images library of over 1 million photos and video clips.
Another easily operated app? Splice. With Splice, you can get access to powerful software comparable to heavy video editing, all from a simple app on your smartphone. No matter your skill level, the app was designed with features to make quality video editing approachable.
#3. Make Your Video Content Work Smarter, Not Harder
When planning to create video content for your marketing efforts, approach it from a place of ensuring it can work across different platforms.
You’ll want to promote your video across your multiple social media profiles, your website, and your blog. To take the guesswork out of where and when you should post, consider downloading a free social media calendar, which can be helpful for this.
#4. Set a Schedule
It’s important to stay on a schedule, and not just for where and when you’ll post your videos. Video creation and posting needs to be a regular, consistent part of your marketing efforts. To stay on top of it all, carve and block out time on a weekly basis to film, edit, and post.
Ensuring you post your videos consistently will also help with their engagement. In turn, social media algorithms will favor it more, and have a higher propensity to share it more widely — meaning you can tap into new audiences.
#5. When in Doubt, Go Live (Strategically)
Got an open house coming up? Are you hosting or attending a community event or networking mixer? Do you have opinions on the latest interest rate updates, or other housing laws that may have passed?
Use these occurrences as an opportunity to go live from your social media profiles, like Facebook or Instagram. This leverages the video format while also providing a real-time opportunity for you to connect with your audience, and vice-versa. You can create healthy dialogue, expand your profile’s reach, and position yourself as a real estate expert with this simple action.
If you’re ready to expand your business’s presence with powerful technology even more, login to your RealEstateAgents.com profile and upload a new video to your profile!