5 Simple Ways Real Estate Agents Are Using AI

Instead of working against AI in real estate, it’s time to embrace it. Curious about how? Learn about 4 simple ways agents are using real estate AI.

Artificial intelligence continues to infiltrate every industry, with many now realizing its capabilities as a supplement to human ingenuity and skill. Still, its popularity and accessibility continue to grow, including in the world of real estate AI.

More and more real estate agents are leaning on artificial intelligence to power up their business and simplify their day-to-day tasks. For agents, getting time back to do what you love most — while also ensuring every area of your business is running smoothly — can feel like an uphill battle that never ends.

Rather than continuing to spin plates and have all the balls in the air, you can outsource various tasks to artificial intelligence for high-quality help.

Infuse Real Estate AI Into Your Business

Instead of working against artificial intelligence in the real estate industry, it’s time to embrace it and add it to your toolkit. The powerful tool can unlock countless opportunities for you to streamline your business and daily operations as an agent.

By working smarter, not harder, you can ensure quality and a competitive advantage against less tech-savvy real estate pros. Curious about what this could look like? Read on to learn more about 5 simple ways real estate agents like you are harnessing the power of AI.

#1. Quick and Powerful Content Creation

The top way agents have streamlined their efforts with help from real estate AI? Content creation.

A male real estate agent sits at their desk looking at their laptop while taking notes in a journal.
AI can be a huge time saver when needing to generate volumes of content that can be easily digested by clients.

Using text-based chatbots like ChatGPT, Bard, and Jasper can save countless hours for content creation in various formats. Agents can ask the popular bots to generate written content pieces for things like:

  • Social media posts
  • Taglines
  • Flyers, signs, and other physical promotional materials, like mailers and postcards
  • Email templates, text message follow-ups, and call scripts
  • Listing descriptions
  • Rewriting existing content in other formats
  • Video scripts

With the ability to further customize length, format, and even tone of voice, real estate agents are in the driver’s seat of creative direction for the content that’s produced by the chatbot of choice. This helps ensure what’s generated sounds like them, and allows agents to easily unlock incredible amounts of content.

Give it a try: Provide the following prompt to ChatGPT: Please write a two-paragraph email newsletter I can send as a real estate agent in [City]. Then, please write 2 Facebook posts to accompany it.

#2. Defining and Developing Actionable Marketing Ideas

Rather than hiring a marketing coordinator or outsourcing marketing work to an agency, real estate agents can also lean on chatbots to develop a stunning variety of marketing ideas.

By prompting ChatGPT “Please give me 10 ways I can market myself as an agent”, a plethora of options appears for both online and offline marketing. The tool provides actionable, clear, and proven marketing methods real estate agents can easily execute.

You can drill down further with more specifics based on the channel you’re using for marketing, the type of audience you’re marketing to, and ask the tool how you can make each method and approach actually happen.

The list is endless, so go on — ask ChatGPT for 10 more ideas.

#3. Quickly Automating and Summarizing Key Documents

Virtual document providers and readers are starting to jump on the artificial intelligence train.

An agents uses an advanced AI tool on their laptop to input multiple data fields for a summary.
Some AI tools have the ability to synthesize and summarize inputted text, creating new documents of the results.

New features and apps are becoming available to centralize and summarize documents for fast, easy reading and understanding. Additional capabilities are also able to translate documents from scans to create digital text for online use and digital documentation.

Using AI for document extraction and understanding can save countless hours and headaches associated with sifting through a large volume of documents associated with various parts of real estate.

#4. Leveraging Virtual Interior Design and Staging

Do you have a seller client with a less-than-stellar selection of furniture and decor? Perhaps a staging service isn’t in the cards… or you just want to give AI’s power a try with your latest listing.

Fret not, artificial intelligence can help: Interior AI is considered the first AI interior designer in the world. Interior AI takes a single, 90° straight angle, horizontal image you upload to generate a variety of images of the room — all with an interior design style of your (or your seller’s) choosing.

You should disclose these images are AI-supplemented if you use them in your listings, but they can still be a powerful tool to help prospective buyers imagine themselves in the space, in real life.

Want to show off your experience and skills working with the latest and greatest real estate AI tools? Login to your RealEstateAgents.com account now to update your profile and connect with buyers and sellers!

Shawn Smith
Find Your Perfect Agent