3 Times it Makes Sense to Stage Your Home Before Listing

If you’re planning on selling your home, here are a few instances where it makes sense to stage your home before listing.

Amber Martinez
Amber Martinez

While home staging can be a powerful marketing strategy to help your home appeal to buyers — you may be wondering whether or not you should stage your home before listing.

Investing in home staging is not a requirement for sellers, but deciding to stage your home before listing it on the market may help you foster a more successful property sale.

Staging has been shown to help properties sell in less time and for higher profits compared to similar unstated properties. According to the National Association of REALTORS® 2021 Profile of Home Staging:

  • “23% of buyer’s agents said that staging a home increased the dollar value offered between 1% and 5%, compared to other similar homes on the market that are not staged.”
  • “22% of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged.”

Despite the benefits of home staging, not all homes that sell are staged. The same NAR® report states that only 31% of seller’s agents stage every home that they sell, while 13% said they only stage listings that are difficult to sell.

As a homeowner planning to sell, how do you know if you should stage your home before listing?

3 Times it Makes Sense to Stage Your Home Before Listing

To help sellers understand whether or not they should invest in home staging, here are a few examples of times when it makes sense to stage your home before listing.

#1. Your Top Agent Recommends Staging

If you’re working with a top agent in your community and they recommend that you stage your home before listing, you should consider following their advice.

Top selling agents are experienced, knowledgeable, and aware of the current trends in your market. If your top agent suggests home staging, it’s because they know it will offer your listing a competitive advantage over others on the market. Perhaps the current market data in your neighborhood reflects that staged homes are performing better than unstaged homes, prompting your agent to advise you to consider staging.

Your agent should have a recommended staging vendor they've used in the past.

If your agent does not suggest staging your home, ask them if they think that it will benefit your transaction to begin discussing the pros and cons.

#2. When Average Days on The Market in Your Area is High

According to research published in Realtor Magazine, buyers are 40% more likely to view a home that has been staged compared to an unstaged listing. When your listing is attracting buyer traffic, it may be less likely to sit unsold on the market.

With NAR®‘s data indicating that staged homes spend less time on the market — with 82% of buyers’ agents reporting that staging a home made it easier for a buyer to visualize the property as a future home — staging your home before listing makes sense if you want to attract more buyers to your listing to help it sell in less time.

If listings in your area are sitting on the market for a long time, it might be a good idea to stage the main areas of the home including the living room, kitchen, and master bedroom.

When you work with a top-selling agent, they’ll tell you that you don’t need to pay to get the entire home staged to reap the benefits of staging. By focusing on the most important rooms, you can stage your home without having to budget for a large pre-listing expense.

#3. You Want to Market to Remote Buyers

Not all of the buyers viewing your home may live close enough to pass by the house if they want to see the listing in person. There will likely be buyers shopping for homes in your area that are not local to your community, city, or even state.

Whether these are investors looking to rent out the home, or are buyers moving into your neighborhood from another location, staging your home can help you market the listing to buyers that cannot easily visit the home in person.

Staging can give your listing materials a big leg-up over the competition.

With nearly half of buyers’ agents stating that home staging has an effect on the buyer’s view of the home, getting your home professionally staged before creating the online listing can help remote buyers shop your listing. Being able to take HD photos and videos of your staged home can help online buyers relate to your listing, potentially making it easier for them to consider purchasing your property as a future home or investment asset.

By deciding to stage your home before listing, you may be able to improve your home’s marketability and appeal to both local and distant buyers.

To learn more about the home selling process, review more blogs from RealEstateAgents.com.

Amber Martinez

Amber Martinez