Agent communication is the foundation of being a successful real estate professional.
Think of it like this: the way that agent communication is developed and shared with clients is the first impression of the agent’s business.
Elements of real estate like cold-calling, hanging flyers, and knocking on doors may still be necessary, but the ever-growing prevalence of technology in consumers’ daily lives means real estate pros need to ensure they’re taking advantage of tech in agent communication methods.
How Can Technology Help Agent Communication?
To help boost your business, you want to tackle communication from all angles. We’re zeroing in on how technology can support this pursuit, and how you can maximize its potential in your outreach.
It’s important to follow up regularly with clients and ensure you’re getting more eyes on your brand and business. Thankfully, technology can help you speed up both of these processes.
To help you take advantage of tech in our fast-changing world, we’ve compiled five communication best practices that will help you make sure you’re making the most of your business in a tech-first world:
#1. Maximize Your Social Media
Social media is key to any real estate business.
According to NAR’s 2022 Member Profile, the top three social media platforms that agents use for professional purposes are Facebook, LinkedIn, and Instagram. You can also consider becoming active by posting on super-popular platforms that are less-frequented by real estate agents, such as TikTok and YouTube.
Post regularly, jazz up your graphics with free tools like Canva, and consider setting a weekly goal for connections made on your online platforms. You want to keep your audience engaged, and also offer another avenue for prospects and clients to learn more about you and what you’re offering in real estate.
#2. Tee Up Templates
Taking advantage of pre-templated phone scripts, text message replies, and emails for common interactions and scenarios helps you accomplish:
- Consistency: When you’re faced with recurring themes, like following up on a missed call from a client or sending an email to a new prospect, crafting templates ahead of time can help take this off your plate and ensure a consistent message is sent every time.
- Timeliness: Instead of drafting up a completely new response to inquiries you receive repeatedly, using a templated approach saves precious time — meaning you’re freed up to do more focused tasks, and your clients are happy with a prompt reply.
#3. Make Email a Part of Your Outreach Plan
More than half of smartphone users rely on their phone as their primary tool to read their emails, making it a critical communication channel for your real estate business.
Given that the average person in the U.S. is estimated to spend about 4 and a half hours per day scrolling on their phone, it’s important you get in front of them with concise, catchy, and regular emails about topics like:
- The state of the market
- Changes in interest rates
- Upcoming community events
- Tips and tricks for buyers and sellers
The possibilities are endless, and email is a strong and even more personal tool to get more exposure for your business.
#4. Get a Little Help from AI
Similar to our recommendation of templates, if you’re struggling to craft the words to write to your clients, consider using an artificial intelligence tool like ChatGPT to help you get started.
To use ChatGPT, you write a prompt, and the tool generates text as a result.
If you’re struggling to know what to write about for your Facebook page, you could write a prompt like: “Please give me 10 specific Facebook posts that a real estate agent in Fort Myers, Florida could write.”
Remember: ChatGPT is a robot, not a human. The tool is fantastic to build out ideas or even full-length copy, but it’s no replacement for you — review the text it provides closely for context, and add your own flair to make it yours.
#5. Position Yourself as the Authority
The common thread that should weave through all your channels and methods of communication is your expertise.
Your tone in which you communicate, what you write about, and the degree of professionalism and personalization you offer should convey to buyers, sellers, and your local community that you are a real estate expert they can trust.
By providing facts, education, and letting your personality shine through, you can develop your reputation online and establish a rapport with clients and prospects.
Ready to Get Started?
Sign up for professional pages on social media accounts like Facebook, Instagram, and LinkedIn. Start writing and saving templates to have on-hand, either from scratch or with help from AI. Post and send on a consistent basis, and make sure your follow-up with clients and prospects is prompt and top-notch.
Remember, doing so can help you go from an average agent to a great one.
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